Colusa Casino Resort
POSITION SUMMARY:
This position involves managing and coordinating all marketing programs for Colusa Indian Community Council (CICC). The position requires close collaboration with casino marketing, advertising, direct mail, graphic designers, player development, and other internal departments within the casino and CICC. The main objective is to ensure that all campaigns and projects are executed and completed efficiently.
ESSENTIAL FUNCTIONS:
Documents all projects in detail and tracks progress daily
Perform daily and weekly maintenance to ensure the integrity of the information and design of the website.
Reports all activities and progress to the Director of Marketing and key marketing representatives to ensure everyone stays on track
Provides project management directly related to the entire marketing department Manages all CICC promotions and events, from basic concept through implementation.
Manages database maintenance & enhancement projects Facilitates the on-time circulation of direct mail letters and other distributed event information Maintains and executes subscriptions, memberships, renewals, and processes all purchase orders, travel requests, and expenditures Coordinates the communication of all marketing campaigns for CICC
Provides continuous marketing strategy support for CICC Designs, proofreads and edits brochures, proposals, newsletters and other marketing promotional documents for CICC Development and implements marketing initiatives for CICC
Provides data analysis and report preparation Manages all details of CICC events ranging from small events to large functions from start to completion Researches, develops, plans, and executes specific objectives that align with the Marketing Department’s strategic direction, including developing proposals and budgets; negotiation of contracts; timeline development, invitations, onsite staffing, registration, etc. Produces event reports (pre & post); tracking and reporting attendance, expenses, successes and making recommendations for improvements for future events; Monitors the website and social network channels for CICC
Serve as a marketing representative for CICC within various community groups when assigned
Creates marketing plans under the direction of the Marketing Director/CICC leadership
Keep and provide accurate and up-to-date website activity, including social media/SEO marketing.
Tracks expenses and revenue for CICC Establishes association partnerships under the direction of the Marketing Director and CICC leadership Maintains and develops business relations with various service providers
Complete any other tasks assigned that are related to the current job responsibilities.
POSITION QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required
Communication – Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message, including but not limited to:
Strong interpersonal skills
Composing marketing materials
Proofreading
Public Speaking
Group interactions
Computer skills – Strong skills using Word, Excel, and PowerPoint to produce reports. Email skills to communicate rapidly and effectively
Customer service skills – At all times ensuring the highest level of service delivery to internal, external, vendors and community members. Proactively resolves issues in a timely and mutually satisfactory manner.
Adaptability – Maintaining effectiveness when experiencing major changes in work tasks or the work environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.
Productivity – Consistently maintaining high levels of activity or productivity; sustaining long working hours when necessary; operating with effectiveness, and focus over extended periods of time.
Information Monitoring – Setting up ongoing procedures to collect and review information needed to manage an organization or ongoing activities within it.
Initiating Action – Taking prompt action to accomplish objectives; taking action to achieve goals beyond what is required; being proactive.
Planning and Organizing – Establishing courses of action for self and others to ensure that work is completed efficiently.
Quality Orientation – Strong attention to detail when accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
Work Standards – Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed
Professionalism and Confidentiality – Projecting a professional demeanor, promoting a positive organizational image, and maintaining high levels of confidentiality at all times.
EDUCATION:
A BA/BS degree in Marketing or related field or relevant sales/marketing/project management experience working in a mid-size casino property or retail (2-4 years).
TRAINING AND/OR EXPERIENCE:
Experience in product research
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